Creative Instinct
Creating has been a part of me since childhood — drawing, writing, imagining, and making. The tools may change, but the instincts don't.
Custom websites, SEO, AI & GEO visibility, digital strategy and custom digital products — built with 25+ years of sales and leadership experience and a deep understanding of what makes people trust, choose and act.
A website can work perfectly and still do nothing for your business. It needs to represent you, get found, and give people a reason to choose you. Blackheart lives in that gap — where creative instinct, strategic thinking, consumer insight, and technical know-how meet.
Creating has been a part of me since childhood — drawing, writing, imagining, and making. The tools may change, but the instincts don't.
I see the end state before it exists, connect decisions across the build and keep concept, strategy and execution moving toward the same goal.
25+ years in sales and leadership learning how people evaluate, hesitate, trust, choose and act — and what shapes consumer decisions.
Enough depth to build, diagnose, rescue, optimize and know when the real problem is hiding underneath the obvious one.
I don't start with a predetermined number of pages, features or deliverables. I start with what the business needs the site to accomplish — then design and build around that.
The way people search has changed. One person opens Google. Another goes straight to Maps. Someone else asks ChatGPT, Gemini or Claude, or uses a voice assistant without opening a browser. People search where they're comfortable. Your business needs to make sense wherever they're looking.
Technical SEO, indexing, crawlability, sitemaps, metadata, keyword and competitive research.
Schema, structured data, entity clarity, authoritative content architecture and machine-readable context.
Conversational intent, structured answers and business information built for voice-driven discovery.
Google Business Profile, Maps, categories, services, reviews, location signals and near-me visibility.
I look at the whole digital picture — not just the thing you already know is bothering you. You get a prioritized, understandable roadmap: what matters, what can wait and what I would do next.
The list is intentionally deep. You don't need to know which of these you need. That's part of what you're hiring me to figure out.
AI expands what's possible. Strategy and talent make it useful.
Sometimes the problem isn't obvious. The symptoms usually are.
Broken migrations. Missing search visibility. Legacy code. Bad handoffs. Slow pages. Confusing funnels. Domain and DNS issues. Sometimes the smartest move is to repair what exists. Sometimes rebuilding is the better investment. I diagnose first, then recommend the path that actually makes sense.
Technical cleanup, migrations, domains, DNS, SSL, redirects, inherited accounts, license recovery, broken forms, platform problems and the weird things nobody warned you about.
Site speed, mobile experience, navigation, customer journey, messaging, lead capture, ecommerce friction and the points where people quietly leave instead of taking action.
Want one person keeping an eye on the digital side while you run the business? I can manage website updates, technical issues, visibility, monitoring and ongoing improvements on a monthly basis.
Understand the business, problem, audience and real end goal.
Find the actual issues and opportunities — not just the obvious symptoms.
Prioritize what matters and remove what doesn't.
Design, develop, integrate, repair or implement with intention.
Test the details, connect the pieces and put the work into the real world.
Measure, refine and make the digital presence work harder over time.
I don't disappear after delivery. I don't pad scope, and I don't say something's fixed until it's actually fixed. Every engagement gets the same standard: get it right, communicate clearly, and treat your business like it's mine.
I got you.
Tell me what you're dealing with. You don't need to arrive knowing the solution.